A greenlight agent for theatre producers

Greenlight the right musical.

A Broadway musical is a multi-million-dollar bet, and the source film is usually picked on gut feel. Overture checks how much musical-theatre fans already love each film, then plans the audience, tour, talent shortlist and marketing, with evidence behind every call.

A live run makes about 20 Qloo calls and takes one to two minutes.

The proof

Tested on 58 Broadway musicals adapted from films.

See the back-test and its limits

4.9x

longer median run for the films Qloo scored in the top third (565 vs 116 performances)

0.42

rank correlation between the score and run length, against 0.16 for fame alone

53%

of top-third shows passed 500 performances, against 20% of the bottom third

What the agent does

  1. 01

    Matches every title

    Finds the exact film in Qloo and flags titles that could mean more than one film.

    describe

  2. 02

    Scores audience fit

    Ranks the films for fans of six hit movie musicals, on the same scale as the back-test.

    rank, entity_tags

  3. 03

    Profiles the audience

    Age and gender lean, themes, and common ground with musical fans.

    audience_demographics, compare_audiences

  4. 04

    Plans the tour

    US areas where the audience over-indexes, matched to touring markets.

    where_popular

  5. 05

    Shortlists talent

    Performers and musicians the audience already loves.

    recommend

  6. 06

    Writes the memo

    A one-page greenlight memo for investors, with evidence for every claim.

    Gemini, from the results above